Persistence is Key to Internet Marketing Success

Of the many challenges you may face as an Internet marketer, one is being persistent in your efforts. This may be especially hard when faced with tasks you find difficult or boring.

But, in order to achieve a degree of success, you’re going to have to keep at it, even when you really don’t want to. For example, I’d rather sun myself on a rock than have to spend hours on end searching for my next meal, but then I’d starve.

Be wary, however, that you don’t confuse busyness with persistence. Just because you’ve spent hours doing something doesn’t mean that you’ve spent those hours in a worthwhile manner. In Internet marketing, you are (typically) self-employed, so you’re going to have to be much more aware of how you spend your day.

That means you need to think in terms of work or tasks that are completed, rather than hours spent. It’s easy to spend hours on marketing forums, reading different techniques and engaging in discussions with other marketers, however, doing so is not getting your work done.

For example, I could watch other bugs hunt their prey. Maybe I’ll pick up a technique here or there. But, if I spend too much of my time doing so, I lose my own opportunities to eat. Because although I may be occupying my time doing something that can be justified as educational, it doesn’t put food in my stomach.

The danger here is that you feel like you are doing something. You may feel as though you are being persistent in your efforts.

But, you are not.

While it is important to learn, it is perhaps even more important to get out there and get some real work done. That means you need to create products, promote products, create content, etc.

And, even when you’re not seeing results, which will likely be the case early on in your Internet marketing career, you need to have the drive—the persistence—to keep going.

Being persistent and being busy just aren’t the same. If you’re confusing the two, you’re only doing yourself a disservice.